Episodes 015-019 — Being chosen

017

Whose products are on your product page

Every listing carries a related-items strip. It is worth checking whose products are actually sitting in it.

Phillip Molloy 5 July 2026 1 min read

eBay’s own related-items placement on a listing page is not guaranteed to show a seller’s own other
products. It can just as easily surface a different seller’s stock entirely — which means a buyer who
is already looking at one listing, already interested, already most of the way to a purchase, can end up
clicking straight through to a competitor instead.

That is a strange place to lose a sale. The seller did the actual work of winning the click in the first
place; the platform’s own cross-sell placement can hand the second click to somebody else without the
seller ever knowing it happened.

What Cross Sell Gallery does

Cross Sell Gallery lets a seller build one or more related-items galleries from their own catalogue,
choose a default, and have it appended automatically to the end of every listing description. The gallery
is built from products the seller actually sells, which is the specific gap this closes: not adding
cross-selling where none existed, but making sure the cross-selling that already happens on every listing
page is pointing at the seller’s own stock rather than whoever eBay’s own placement chose instead.

Next to it: Listing Designs

A gallery that looks bolted onto the bottom of a listing reads as an afterthought. Listing Designs keeps
the gallery formatted as part of the listing’s overall template, so it reads as a deliberate section rather
than a plugin tacked on the end.

What we are not claiming

We are not claiming the gallery automatically refreshes to exclude items once they have sold —
that specific mechanic has not been independently confirmed, even though the gallery-building and
auto-append behaviour has. Until that is checked directly, the safer claim is the one above: a gallery
built from your own catalogue, not a promise about exactly how dynamically it updates.

Disclosure

I own the companies behind the tools named here, so weigh that accordingly. The problem is real whether or not you use them.

Phillip Molloy

Phillip Molloy

Founder and CEO of Frooition and Boost Analytics. Building tools for eBay sellers since 2006 — an eBay Certified partner that whole time.

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